MCS Influencer Holly Gotfredson says that positioning your company as a go-to resource for a particular service or building product is of the utmost importance. In this era of information overload, finding a trusted source with expert knowledge and a proven track record can mean the difference between success and failure on a project. Gone are the days of hard selling and cold-calls. Fostering a sense of trust and authenticity, along with a long-range, long-term business relationship as the goal is the best bet for success. So what’s one of the best vehicles to convey those goals and offer resources to your customer base? Social media of course!